This New York campaign is not just a tribute to America, however, because we have expanded across the globe over the years, especially in Asia. Among our locations, I'd like to mention Tokyo, which I love: each time I visit the city, it lets me discover extraordinary new aspects of the Japanese culture and its exciting, multiform modernity. I'd also like to mention the gorgeous Baku, which is a relatively unknown but must-see destination. Ideally, along this itinerary I plan to follow in the footsteps of many Italian and Neapolitan legends who have achieved global fame primarily due to their inimitable careers and recognition. Great global ambassadors and absolute proof of the Neapolitan soul, these people include tenor Enrico Caruso, the consummate film star Sofia Loren, politician Mario Cuomo, author Mario Puzo and legendary producer Dino de Laurentis.